Stand out from the crowd!

The market is awash with computer-generated 3D renderings. Lit with a climate-warming array of lights and with every detail polished to perfection, they can look stunning. But the idea of an ‘artist’s impression’ pretty much loses its meaning. To stand out from the crowd, an old-school rendering - blending traditional and digital media - may be just what you’re after. Some of the these illustrations date back more than 30 years. I’ve been around.
Gather round kids and let me tell you about the olden days. When things were in black and white, when you had to drive to South Melbourne if you wanted to enlarge something on a photocopier, and when an architectural illustration had to work on a billboard but still be legible in a single column classified advert in The Age.

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floor plans
concept colour sketches
'before and after'
2D facades
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